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About The Study

The Women in Cannabis Study is a mixed-methods research project intended to document the stories of women working in the cannabis, CBD and hemp industries in order to improve equity and inclusivity. The study provides a comprehensive, in-depth analysis on Industry Insiders: their cannabis use, their personalities, their sacrifices, and how they define success for themselves. It was initiated due to a lack of existing data on the subject as well as a way to ensure women are a part of the cannabis narrative.


The Study is intended to act as a resource about women in cannabis, but also as a living history where women are seen and heard. The analysis offers compelling arguments for change, both systemic and introspective. Future research will focus on the continual evolution of the cannabis industry with the goal of being a tool for businesses and individuals hoping to increase diversity and inclusion while simultaneously speaking authentically to the multifaceted women in the space.

The Team

Jennifer Whetzel

Founder & Author

Rachelle Gordon


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