Browse the full study here or download each chapter below.
The Women in Cannabis Study Report
Explore the introduction of the Women in Cannabis Study. Delve into the Author's Note by Jennifer Whetzel and Foreward by Rachelle Gordon, highlighting the power of storytelling and the urgent need for data on gender equity in the industry. This study is a response to systemic barriers and a call for authentic representation.
What is their Relationship with Cannabis?
Knowing most study participants have a passion for the plant, we wanted to find out just what that looks like. This section examines how the women in cannabis interact with the plant and to what degree. The multitude of reasons behind why they consume cannabis are indicative of a deeper understanding of its benefits, at least among Industry Insiders.
What are the Barriers to Success?
This section discusses the countless challenges facing the women in cannabis, offering an honest and oftentimes heart-wrenching glimpse into the darkness that exists in our space. We hope the information presented will be a catalyst for change within the industry and open readers’ eyes to how we can do better.
What Else Holds Women Back?
In addition to the laundry list of barriers to entry, women in cannabis fight many other obstacles on their paths to success. This section looks at the some of the less visible challenges facing the women in cannabis, such as nearly universal self-esteem struggles, illustrating a shared experienced among women in cannabis that we may not realize. No matter how things may appear on the outside, we are all dealing with something.
BIPOC Women in Cannabis
This section highlights the amplified challenges BIPOC women face in the cannabis industry, stemming from racial discrimination, limited opportunities, and the lingering effects of the 'War on Drugs'. Their struggles reflect broader systemic issues. However, the industry stands at a crossroads, with the chance to embrace restorative justice, rectify past wrongs, and champion inclusivity and support for marginalized communities.
How Women Define Success
Despite women in cannabis facing so many unique challenges, most study participants considered themselves to be successful. This section showcases the abundance enjoyed by the women in cannabis and exactly what matters most in their lives. We think you’ll be uplifted by the personal examples penned by study participants and may perhaps even be inspired to consider your own measures of success.
Profiles of Women in Cannabis
The study's tagline, "A Living History," captures a powerful narrative often overlooked: the pivotal role of women in shaping the cannabis industry. Dive in to discover over 100 inspiring profiles of women who are not just making a mark, but rewriting history in the world of cannabis.
This section pays homage to the dedicated contributors of this report. Their invaluable input, achieved through significant time and resources, was generously given without any financial incentive. Their commitment to advancing knowledge and understanding is a testament to their passion for the subject and the broader cannabis community.